Artificial intelligence
AI is reshaping how organizations operate, compete and create value. Capturing that potential requires more than legal advice alone. We combine market-leading legal expertise with a deep understanding of technology, data and innovation to help you invest in AI, build with confidence, govern responsibly and manage risk across the AI lifecycle.
AI is reshaping how businesses operate and compete
AI is now part of the architecture of business, shaping boardroom decisions, operating models, competitive dynamics and regulatory expectations.
As organizations deploy AI more widely, the legal and operational questions increasingly overlap. They can cut across many areas of law and business – from governance and regulation to data, intellectual property, workforce issues, transactions, competition and product liability – often across multiple jurisdictions and business functions.
Freshfields helps you bring those issues together and make confident decisions across the full AI lifecycle. Our market-leading global AI practice combines deep legal and regulatory expertise with practical experience of developing, deploying and governing AI.
Our AI experts work together as a combined group across key markets in the US – including Silicon Valley – the UK, Europe and Asia-Pacific, and draw on expertise across practices and sectors to address the different dimensions of an AI issue. From investments and acquisitions through to governance, investigations and disputes, we help you capture the opportunities created by AI while navigating the legal, regulatory and operational challenges it presents.
How we help
AI is creating new businesses, products, partnerships and investment opportunities across the technology stack and every major sector. We help you structure, execute and scale those opportunities while protecting the assets and relationships that create value.
Our work spans M&A, investments and growth capital, strategic alliances, technology and data licensing, AI procurement and commercialization, and IP strategy. We bring transactional, regulatory, data and technology expertise together so legal risk is considered as part of the commercial strategy from the outset.
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Why Freshfields?
180
Partners and lawyers across our global AI group2
Global Market Leader in AI - Chambers Global Guide25
Specialists in Freshfields Lab developing technology and bespoke client solutionsLegal depth across the AI lifecycle
AI cuts across legal disciplines. Our global team brings together specialists in AI regulation, data, intellectual property, transactions, antitrust, employment, disputes, tax and related areas around the issue you need to solve. That breadth allows us to put ourselves in our clients’ shoes, making connected and efficient recommendations across investment, adoption, governance and risk management rather than treating each legal question as a separate workstream – and to bring the right combination of specialists together as the issue evolves.Global reach, connected expertise
AI is developing differently across markets, with regulatory approaches, enforcement priorities and commercial ecosystems evolving at different speeds. Our teams operate in key jurisdictions across the US – including Silicon Valley – the UK, Europe and Asia-Pacific. We closely monitor for new AI-related laws and regulations across the world, and bring a forward-looking, international perspective that helps you plan confidently as legal AI trends emerge.First-hand experience of adoption
Our advice is informed by our own experience developing, deploying and governing AI in a global professional services business. We understand the practical questions that sit behind the legal framework: how to establish oversight, select technology, manage risk, change workflows and build confidence among users. That perspective helps us move from high-level principles to governance and adoption approaches designed to work in practice.Connected to what comes next
We engage with policymakers, regulators and market participants as AI rules and standards develop, while our relationships with leading technology businesses give us direct exposure to changing capabilities. That helps us consider legal, regulatory and technological developments together – and gives clients a clearer view of what is changing, where risks are moving and which developments may matter next.
Stay ahead of developments in data, cyber and AI
Our weekly Data, Cyber and AI newsletter brings together the key legal and regulatory developments across data privacy, cybersecurity, artificial intelligence and the evolving digital rulebook. Drawing on our global network and specialist databases, we highlight the guidance, court decisions, enforcement activity and other developments that matter most.
Selected experience
Defending an AI lab in federal and state investigations
Representing a leading AI company in inquiries by a US federal consumer protection regulator and a state attorney general regarding its generative AI products.
What the market says about Freshfields
Chambers Global Guide 2026
“Freshfields has cutting edge technical knowledge, provides real-time updates on the evolving regulatory landscape and possesses positive working relationships with regulators and other large firms.”
Chambers Global Guide 2026
“The firm stands out for their deep technical understanding and flexibility to proactively tackle challenges and tasks.”
Chambers Global Guide 2026
“Freshfields has been a superb partner to work with as we've navigated new and untested waters in the artificial intelligence space, particularly in the United Kingdom.”
Chambers Global Guide 2026
"Global Market Leader for Artificial Intelligence."
Our thinking
The AI Drop
AI is moving quickly, and the questions it raises for businesses are changing with it. Hosted by Freshfields Global Co-Head of AI Anna Gressel, The AI Drop brings together business leaders, technologists and lawyers to explore how AI is being developed, deployed and governed in practice.
Episodes look beyond the headlines to examine what developments in AI mean for businesses and the people making decisions about them.
How Freshfields' innovation helps you
Through the Freshfields Lab, we build and deploy AI-enabled solutions with and for clients, combining legal expertise with technology, data and design. From bespoke workflows to client-facing platforms, we create solutions around specific legal and business challenges – including where off-the-shelf technology does not fit the problem.
